Using SEO To Increase Business Exposure

Douglas Leave a Comment

All websites partly rely on SEO for performance. The wise site owners consider this as the only best way about online success. The techniques used are just simple and cheap. Others are even free. As long as the site rankings are boosted to remain at the top, there is a likelihood of more people clicking on the site and hence more sales. If you adopt a good strategy, you can get diversified traffic from all parts of the world. This will be in a short time after search engines recognize your site. SEO may however involve some strategies that require regular checking and updating. This calls for an expert service or yourself and your time if at all you can do it.

Areas like social media marketing, content management and PPM will require the services of an expert if you want to see faster results. If you increase the rankings, you increase the business exposure as well by use of SEO. To do this, follow the following tips.

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Content

The governing aspect of a site performance is the content on the site. This is what gives the visitors the impression of the site. There is so much that revolves around the site content. These aspects have to be considered and optimized for success. Use of keywords in the content can be a good idea which has always worked previously. However, don’t forget to include aspects like content relevancy and uniqueness of the content to counter competition. The content should be deep to explain word to word to the users what the site is about and do this in an attractive way.

To make the content technical, fill every aspect of it with the keyword tools and relevant information. They include the image tags, header tags, Meta tags etc. working with a professional can ensure that these aspects are taken care of so that there is not a bit of technicality is omitted in the content.

Case studies show that there is reduction of traffic to a site after some time of changing content strategies but the better results are yielded after some time. This shoots with proper adoption of content tools.

Site design

Webmasters will often take the site outlook for granted. Little do they know that this is a crucial element that needs more care ever? The process of site design is left to the experts by business owners. With this however, you still need to ensure that the work is done to the satisfaction of the visitors. There should be easy user interface. The structure of the site should allow easy page linking. The navigation although the site should be easy and interesting.

A case study showed that the traffic increase to a certain site went up more than five times the original by just looking at the site architecture.

The speed

Businessmen need to understand that the people of the current are very impatient. This is especially motivated by the very any options they have around. When a site has slow navigation and loading speed, the users will get frustrated and will consider other faster options. The speed will also contribute to the higher rankings.

Your professional in SEO should perform some certain tests regarding the site speed. The necessary solutions can then be applied if there are defects found. The images for example should be resized if they are too large for example. Similarly, the site host should also need to be updated or even change it if the site content cannot be accommodated on the host.

Many people assume that SEO involves a series of complicated procedures that requires expertise and money. However, the simple things that affect online processes can be checked and improved. A professional however can help you audit your site closely. This will require a plan so that only the objectives can be worked on for achievement.

For more information on where you can obtain SEO services and how SEO can help your business, visit Faculty Creative’s website. They’re SEO Specialists which provide Baltimore SEO Services. They have years of experience and would be more than able to help your business.

The Motivation Behind Cyber Crume

Billie Splad Leave a Comment

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The threat of cyber crime is no longer just a figment of imagination nor is it strictly in the realm of make-believe sci-fi thrillers and intense espionage movies like the Mission Impossible and James Bond franchises. The ever-increasing availability of IP stressers on the online black market has literally expanded the reach of cyber terrorism to include even novice technology and internet users.

Distributed denial of service attacks works on the principle of disrupting the operational performance, availability, and / or accessibility of a certain infrastructure, service, network, or system. This is done by first infecting a multitude of computers and other devices that connect to the internet and which use the services of a particular website. These are then triggered by a master program that severely disrupts the whole integrity of the target network or system. What makes it really scary is that these networks of disruptors or system compromisers are readily available in the market as an IP Stresser, a name purposely derived to mask the otherwise clandestine and malicious nature of the product.

Just why do people like these buy products like a stresser or a booter? Do they know that it is illegal and constitutes a federal offense? Or is it simply because they know that the cyber world is s humongous environment perhaps matched only by the known universe? Whatever their reasons are, they will ultimately fall into any one of the following motivations for initiating a DDoS – distributed denial of service – attack. Incapsula has a great list of the individual motivations of today’s DDoS attackers.

  • DDoS has been used as a means of expressing a particular concern – a criticism or a point that needs to be addressed. It is your cyber equivalent to activists who march the streets day in and day out, hoping to disrupt public conveyances and move the intended target to do something lest the ire of the general public turns against them. Known as hacktivists, these individuals are motivated only by the need to express criticism or disapproval of certain things.
  • Cyber vandalism is another common reason why there are individuals who choose to lease or rent a booter instead of creating their own. These individuals often rely on the premade tools and scripts offered in a black market IP stresser to wreak havoc just for the sheer fun of it. If you are familiar with vandalism, put it into cyberspace and you have cyber vandalism. Sometimes, they do this out of frustration or as a means of getting back at someone or something, like an institution. Some will also do it as a means of creating an image, something that will gain them the respect of their peers.
  • One of the more sinister reasons for conducting a DDoS attack, which can be undeniably equated to cyber robbery, is extortion. The threat of the DDoS can sometimes be enough to coerce website owners into giving in to the extortion demands. For those who resisted, they had to go offline.

Of course there are other reasons why people perform DDoS attacks. It can be personal or it can be competition. The point is, it is illegal and should not be made as an excuse to disrupt the resource that is used by millions of others.

Online Marketing Trends for 2015 and predictions for 2016

Douglas Leave a Comment

This is a guest article written by Jason who specializes in providing SEO for Plumbers. His team specializes in providing customized SEO services for plumbers world wide. If you’re interested in learning more about their services and what they offer, check out their website.

marketingDigital marketing over the last few years has had numerous transformations. Over the past few years, content marketing, mobile marketing and social media marketing have carried the day. So what predictions are there for 2016? And what has 2015 had to offer so far?

Trends for 2015

As 2015 comes to a close, there are a number of digital marketing trends that a number of marketers embraced and these include:

  • A vast majority of websites had to adopt Content marketing to remain on top of their game. This is because search engines were calling for good customer experience which meant customers getting rich, useful content to suit their needs. This also meant for unique content that answered consumer’s queries on search engines.
  • The Social Media played a huge role in digital marketing since so many people, companies and business took to a number of social media platforms to connect with known clients as well as potential clients. As such, social shares could make or break a company or business’ digital marketing tactics. Quite a number of businesses or companies strived to find a social media platform that would most suits their brand and help them reach their target audience better.
  • No more are bland messages with no good visuals being embraced. A number of consumers are demanding for quality images, inforgraphics or videos in addition to the content produced if the content is to be shared on social media. With great images, great content gets to stand out from the crowd.
  • With so many people turning to their mobile gadgets for information, websites that fail to embrace mobile devices are being left for those that do. Quite a number of consumers expect to be able to get on their mobile device to find the information they need much like they would on a desktop computer.
  • Great user interactions with content presented on the website carried the day. More and more companies saw the plus side of providing users with personalized content that is also relevant to their needs

Notice the 2015 trends are mostly similar to those that occurred in 2014 such as content marketing, social media, images and mobile.

Predicted 2016 Trends

  • Video Ads will enter the picture with a stronger force than in the past. This can be attributed to Google’s ownership of YouTube and its embracing in-SERP video advertising.
  • The Mobile wave will continue getting strong as more and more people are demanding for great mobile access to online content. This is no surprise as so many smart phones and mobile gadgets enter the market.
  • There will be a greater demand for brand-customer relationships as more and more customers expect a certain level of transparency from different brands.
  • User-generated content will carry the day as more and more consumers take it upon themselves to leave online revises, share blogs and social media posts.
  • Social media platforms will grow a lot stronger as a number of people look to the different platforms for information and tips on what is trending and what isn’t.
  • Wearable Technology will strive to make its presence known since there is an ongoing increment in virtual reality and the need to own wearable devices.
  • With so many apps coming into the picture on a daily basis, it will be no surprise if app indexing will seize the day.

In short, generally speaking, digital marketing is an ongoing change with new trends coming in and some of the old trends becoming obsolete. A number of marketers strive to stay on top of their game with predicted changes if they are to make a success of their marketing campaigns.

4 Ways an Infographic Can Help in Marketing Your Business

Billie Splad Leave a Comment
infographic-marketing

The ever more competitive marketplace today pushes businesses to go beyond what they think they are capable of. This is why market players, particularly the small businesses who are less financially capable than the large ones, are adopting affordable but effective ways in marketing their brand. With the many advanced tools made available today, due to the almost limitless capabilities of the Internet, businesses can now adopt online marketing tools and methods such as the use of infographics to effectively and massively promote their products and services.

Below are four different ways an infographic can help in the marketing of your business:

1.) Successfully Build Your Social Presence

When you’re just starting to introduce your brand, you need to adopt effective strategies because these will make or break your attempt in building your presence particularly in the social media world. With infographics, you can easily and effectively catch the attention of your target customers. An infographic works like other visuals, which are easily shareable and comprehensible without having to spend longer time reading or looking at it.

You can choose from the many visualization tools available and downloadable from the Web. One example is Bonsai, a JavaScript library that is open-source that can be used to create animations and graphics. You can use this to present your brand.

2.) Establish Brand Credibility

ReputationIf you’re not credible you won’t last in the business scene. You’d get nothing from the sacrifices and effort you’ve exerted. One way to establish your brand’s credibility is to provide the audience with relevant content through your blogs or website. The best way to do this is through the use of infographics. Brian from Bulldog Infographic Design states that you can easily do this by citing supporting data and supplemental studies to strengthen your claims that prove the worthiness of your products or services.

You can use charts to show results of studies that support your brand. One cool tool to use for this is iCharts, which is a platform that is able to connect the industry data and market research you post to the consumers.

3.) Reach a Wider Online Audience

Unlike written Web content, infographics are consist of images and other visuals that make it easier for the viewers to dig what you’re trying to say. The best thing is if the viewers liked what you posted there is a high probability that they will share it, which their friends may also share and so on and so forth. In this way, you are reaching new potential customers without spending on an expensive strategy.

4.) Increase Website Traffic

Research has shown that there is an average of 12% increase in traffic when marketers use infographics. This is not surprising because visuals are far more attractive and comprehensible than texts. Web users particularly social media users have more tendency to share visuals than text especially if the infographic is really worth sharing.

With these, there’s no denying that infographics are necessary and effective in helping any business break in the market scene. Businesses just have to ensure that they create catchy and relevant infographics.

What You Need To Make The Most Of Your Business Marketing Efforts

Billie Splad Leave a Comment

There are some basic pointers to help make the most of your online marketing strategy. Let’s have a look at some of these tips below.

Understand Your Customer

Without a clear understanding of your customers, you will be hard-pressed in finding the best marketing strategies to entice them to your business. You need to have a clear understanding of what they want and strive to maintain a relationship with them. Understanding exactly what they want may not be as straightforward as you wish but it is possible. You can interact with them to find out what they really want and then strive to make the necessary changes. You can use questionnaire, surveys or comments on forums or social media platforms to get an idea of what your potential customers really want.

online-marketingDrive Traffic to Your Site

Assuming you already have a business site running, you need to devise ways to drive traffic to said site. There are a number of free and paid means of driving traffic to your site. Having a clear understanding of each may help you use the very best strategy. For example, you may find that you are able to drive traffic through organic searches over the internet thanks to the valuable content you provide visitors through your blog. You may also find that paid-per-click advertisements seem to work best for you. As you strive to drive traffic to your site, make sure that it is targeted traffic that is beneficial to your business otherwise you will have spent a lot of time and money on finding the wrong customers! Targeted keywords and local directory listings or listing your business on Google places should help you with this problem.

Create Means of Converting Traffic

After you have gotten the target traffic to your site, you need to find ways to convert it to actual sales. When you have great credibility and authority backed up by third-party references such as testimonials from previous customers then this helps increase chances of a new customer converting. Call-to-actions are also a great way to help with conversion. Great, engaging content can also help with the conversion.

Make use of Social Media

Social media as a marketing strategy can help you realize immense customer engagement which in turn can help you retain old customers and acquire new ones. The best thing is to find the most appropriate social media platform that works best with your ideal marketing strategy and grow with it. For example, you may prefer using plenty of visuals such as photos or images in your marketing and so platforms such as Instagram and pintarest may do the trick for you. In essence, you need to find out which social media platform has the most of your target audience and then proceed to create a profile on the platform and find ways to really interact with your audience.

Last but not least, don’t be afraid of changing a strategy if it is not working for you. For example, don’t be afraid to leave one social media platform for another if you notice that you are not making the impact you had anticipated over a sensible period of time.

The Integration of Social Media and SEO

Douglas Leave a Comment

social-media-impact-seoWith the advancement of the internet world, search engine optimization and social media seems to be really made for each other. Your website and social media channels must work together with keyword-rich content. If it helps in attracting the search engines, it will also help your search rankings and therefore increase the amount of views to your website.

Increasing Importance of SEO

SEO is much more than just ranking high in the various search engines. It is a comprehensive, multi-disciplinary approach to website optimization that ensures potential customers who come to your site will have a good experience, find what they are looking for and have an easy time sharing your high-quality content. Targeted visitors from organic search have some of the highest conversion rates. When you combine well-orchestrated social campaigns with ongoing search optimization, you are creating leverage and a long-term competitive advantage.

Leverage SEO with Social Media

You should always pay attention to the basics such as having high quality content, well-structured pages and follow all of the best practices for SEO. Then look at the meta data that affects how well your content is shared on social media channels, specifically open graph tags, proper use of images, authorship metadata (for Google Plus and search results) and more. Finally, you need to learn from your activities, so make sure you have metrics put into place to analyze your performance and see where there is room for improvement. You can use Google analytics for this purpose.

Few Important Action Steps to get the Best of SEO and Social Media

  1. Add Google+ buttons to your blog and most share-able web pages. Make social sharing as easy as possible across all popular/relevant social platforms.
  2. Create a Google+ company page and share your content on it.
  3. Write keyword optimized, original content on Google+.
  4. Shares and original content on Google+ matter more if your company page is circled by many users. Therefore, it may be helpful to make a strong effort to build your Google+ community.
  5. Encourage people to +1 your content.
  6. For Facebook and Twitter, having an active social media presence is useful if social sharing is generating links to your content. Links, not shares, are the more important social media metric from an SEO perspective.
  7. Content that is unlikely to be shared on social media, such as a company’s about page, should be optimized in the traditional way. Pushing social shares is not worth the effort.
  8. Content that is likely to be shared, such as a blog post, should, conversely, be promoted heavily through social media activities.
  9. If your target market isn’t active or interested in social media, focus less on content sharing through social media and more on traditional link acquisition activities. If your target market is active in social, balance the above two.

Relationship of SEO and Social Media

SEO and social media, as channels, all are following under the larger umbrella of organic marketing (which includes content marketing). Google is now giving much greater emphasis to personalized results, at the expense of traditional results. Social content, such as Google+ postings and blog posts, appear prominently in SeRPs. The better you understand the nature and strength of the various connections, the better you can focus your efforts on activities that get results.

Social networks impact on business

Douglas Leave a Comment

Social-networks-300x225Today’s fast growing technology has paved the way for social networks and media in business. This has extremely improved business growth and potential. Through social networking, a new business era has been forged. Apart from that, social networking has brought in numerous benefits to businessmen and customers.

Improved communication between businessmen and customers is one of the most remarkable benefits of social networking. Such associations with clients offer professional growth in terms of remaining updated on meaningful business activities such as conferences and seminars. Social network facilitates fast online communication as long as you are connected to the internet. With this connection, business can be transacted from any geographic region making transacting business a simple and effective process. Networks such as e-commerce give online customers an opportunity to learn about the business and perform any business deals online. Business websites promote growth opportunities and establish wide client ranges. Anyone can log into the business website and conduct a business transaction at low internet costs. Social networks are also advantageous to customers as they are fast and readily available thus save extra costs.

Social networks like twitter and face book offer businesses and clients opportunities to interact at a personal level. Marketing and branding are thus factors that develop through social networking. Social sites are excellent opportunities for creating the image and brand names of growing businesses. Through pasting your business descriptions on the social network, you give everyone a chance to rate and comment on the business. Your business news and updates can be easily communicated through social sites. A business with a compelling profile always draws attention and attracts more clients. Recruitment of qualified staff can also be done through social sites.

Ignorance of social media bliss could mean that your business misses out on massive growth opportunities that are present in this era.